Agriculture for all
Agrovouga is an agricultural fair promoted by our city municipality. For many years this fair aimed essentially at the agricultural community.
When our client came to us, it intended the new Agrovouga to be different. So we developed a brand identity that was modern, fun, and friendly. But we still kept the focus on agriculture and all its amazing aspects.
We created a series of flat vector illustrations that could easily be put together in different scenarios, enabling us to create a coherent communication while keeping it fresh and dynamic.
The illustration and patterns were applied across a wide range of collaterals, from merchandising to the venue. With rustic materials, wood stands, and cardboard printed graphic universe, the overall feel of the event brought everyone together.
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