It’s not about living longer. It’s about living healthier
We were invited by University of Coimbra to create a new identity for MIA Portugal (Multidisciplinary Institute of Ageing), a center of excellence for aging research. The institute is keen on using wisdom to prevent, delay or reverse the aging process. In a nutshell, MIA will add more quality of life to our aging.
The brand believes that the future is not something that comes along, but something we create. That’s why it’s willing to explore beyond the accepted limits.
This idea of "adding” was our starting point. The sum of researchers, scientists, and partners looking for a healthier society.
We choose the Sigma - The letter of the Greek alphabet representing the addition.
The combination of a distinctive color palette with the selected typography allows the creation of layouts that can vary in the degree of sobriety and prominence, resulting in a contemporary set suitable to the innovative character of the project.
