Krush beauty standards

In a world where women are daily faced with unattainable beauty standards, the brand challenges women to manifest themselves freely, without fear of not being considered beautiful.

The packaging followed the same minimalist approach, enriched by foil reflective finishing meant to establish the brand’s guts, confident and affirmative personality.
To emphasize the main brand idea, we used natural textures - coconut tree leaves, peony petals, rose petals, seawater foam - to create illustrations for each skin care product. The overall visual language was inspired by natural beauty.