A worldwide music club!
Our client came to us with a brand new global business idea: A worldwide exclusive club for everyone who lives music at it’s heart, appreciates live music, wants to discover new bands and keep adding more live experiences to their lives. We knew that this brand would be very personal. Serving as a curator of good music, live gigs and independent music, we wanted the brand to reach everyone on a personal level.
The brand universe we created - based on basic geometric shapes that translate the diversity of experiences that the brand offers - shows the richness of music as well as the complex journey of the human existence: always adding up new experiences, emotions and feelings, and therefore, new shapes.
