A new shopping center restaurant chain

Steaks. Only steaks.
The name, "Faz-te ao Bife" (in English it would translate as "hit that" - making the pun on how it sounds "eat that"), was chosen to reflect the upcoming and easy tone with which the brand wants to position itself.
As a well-known Portuguese idiomatic expression, the brand takes advantage of its strength while exposing its offer. The name is also a call-to-action that invites the customer to take action.