Led lighting manufacturer
This was one of our takes on the brands' visual identity. Although the project took another direction, we still believe this was a great approach. This company focused seriously on led-based solutions and a deep commitment to becoming a sustainable lighting solutions provider. For this brand’s verbal identity, we focused on a more emotional and aspirational tone rather than emphasizing the product's functional benefits.
For the visual identity, we were inspired by the led visual effects, creating a strong and dynamic graphic language. The logo aimed to turn the company’s sustainable purpose visible, creating a minimalistic icon that translates the company’s business.
The graphic universe, inspired by the forms of led lighting, was built to create a dynamic visual language that would work on every brand touch-points.
