May 23, 2019

When do you need a brand consultant?

The many reasons to hire brand consultants.


There are many reasons for a company to hire brand consultants. The most common are:

– An entrepreneurship project needs to develop a brand – this is a white canvas;

– A brand already established in the market needs to rethink its positioning;

– A brand has an incomplete identity system – verbal system, visual system and behavioral system;

– A brand is lacking in coherence and is confusing its customers;

– A brand has problems with its communication consistency;

– A brand wants to explore new markets;

– A brand needs improve the customer experience and develop the appropriate touchpoints;

– A brand needs to rethink its purpose;

– The brand needs to add an experience layer to their customers arround the customer journey.


By João Gilsanz Magalhães, Partner and Strategy Director